Simms Fishing 2012 : IFC

D USA MONTANA S TIT C H E D BY HAN D IN M O NTANA SIMMS HAS BEEN MANUFACTURING WADERS IN BOZEMAN, MONTANA FOR ALMOST 20 YEARS. WE PIONEERED THE FIRST BREATHABLE WADER IN 1993. TODAY, EVERY SIMMS GORE-TEX® WADER IS STILL STITCHED BY HAND IN OUR BOZEMAN FACILITY. OTHER WADER MANUFACTURERS ARE TOUTING THE BENEFITS OF SONIC OR HEAT-WELDED WADERS. NOT US. THAT’S AN ASSEMBLY METHOD THAT WE TESTED AND DISCARDED ALMOST A DECADE AGO. WELDED SEAMS DEPEND ENTIRELY ON SEAM TAPE FOR THEIR STRENGTH, AND WE KNOW THAT THIS CONSTRUCTION SIMPLY WON’T HOLD UP TO THE USE OF OUR AVERAGE CUSTOMER, LET ALONE GUIDES AND THOSE LUCKY ANGLERS WHO CAN FISH ALL THE TIME. SO, JUST WHEN OTHERS ARE DROPPING STITCHING ENTIRELY, SIMMS REQUIRES A 12 STITCH COUNT AND IS TOP-STITCHING HIGH-STRESS AREAS & KEY WEAR POINTS ON EVERY GORE-TEX® WADER. OUR CUSTOMERS SEEM TO APPRECIATE THIS APPROACH, AND HAVE FOUND THAT THEY CAN DEPEND ON OUR PRODUCTS TO KEEP THEM COMPLETELY DRY AND COMFORTABLE. MONTANA SENATOR MAX BAUCUS RECENTLY HIGHLIGHTED OUR COMPANY, CALLING US “THE KIND OF MONTANA BUSINESS THAT CAN INSPIRE OTHERS THROUGH HARD WORK AND INNOVATION” BY SHARING MONTANA'S OUTDOOR HERITAGE WITH THE WORLD AND SELLING PRODUCTS THAT EVOKE MONTANA—A GREAT PLACE TO DO BUSINESS, LIVE, WORK, AND FISH. WITHIN THE INDUSTRY SIMMS HAS ALSO CAPTURED RECOGNITION—FROM FIELD & STREAM, FLY FISHERMAN, GRAY’S SPORTING JOURNAL, ANGLING TRADE, MIDCURRENT AND MORE—FOR OUR ADVANCEMENTS IN PRODUCT DEVELOPMENT, ENVIRONMENTAL COMMITMENT, AND AWARD-WINNING FACTORY SAFETY STANDARDS. WHILE WE HIGHLY VALUE THESE ACKNOWLEDGEMENTS, ONE OF OUR GREATEST REWARDS STEMS FROM GIVING BACK TO THE AMBASSADORS OF THE FISHING WORLD: PROFESSIONAL GUIDES WHO HAVE WORN SIMMS WITH PRIDE SINCE DAY ONE. WE TAKE GREAT PRIDE IN BEING THE CHOICE OF PROFESSIONAL GUIDES WORLDWIDE, AND WE BELIEVE THAT IF WE CAN MAKE PRODUCTS THAT ARE DURABLE ENOUGH TO MEET THE NEEDS OF THOSE WHO WEAR THEM EVERY DAY, AS WORK CLOTHES, THEY WILL KEEP OUR CUSTOMERS DRY AND COMFORTABLE. AT SIMMS, WE BELIEVE IN MAKING PRODUCTS THAT WILL LAST LONGER AND PERFORM BETTER THAN ANY OTHERS ON THE MARKET. OUR FUNDAMENTAL GOAL IS TO KEEP YOU FISHING EARLIER AND LATER THAN OTHERS, AND OUR PRODUCTS PERFORM THE VERY BEST WHEN YOU DON’T NOTICE THEM AT ALL. 2

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